Amazon Pay at Global Fintech Fest

Overview

THE GRAFX designed and delivered an experiential exhibition space for Amazon Pay at Global Fintech Fest, bringing the brand to life through the stall environment, interactive activities, and audience-facing games.

The challenge

Create a distinctive, approachable presence in a busy fintech exhibition while giving visitors clear reasons to stop, participate, and engage with the Amazon Pay brand.

Approach

We treated the stall and activities as one connected experience. The spatial design, branded touchpoints, participation flow, and games were planned to work together across the visitor journey.

Creative solution

A bold Amazon Pay experience zone combining exhibition design with interactive brand activation. The finished space supported discovery, participation, team interaction, and memorable engagement throughout the event.