AXA × Cypher: AI Photo Booth
An AI photo booth for AXA at Cypher 2025 that turned visitors into movie-poster heroes, and into leads.
Client — AXA Global Business Services
View project →Creative & Technology Agency · India
Creative & technology agency · Bangalore, India
Scroll · the pen signs
(02) The manifesto
Strategy, design and code in one room.
Built to grow, not to patch.
Every file and login, handed over.
(03) About the studio
THE GRAFX is a creative and technology agency working across brand strategy, creative direction, design, UI/UX, web and software development, digital marketing and AI-driven solutions — plus event experiences, installations and activations.
About THE GRAFX →(04) Featured work
Copilots, automation and intelligent workflows with guardrails, evaluation and an audit trail. We help teams use AI where it saves real time, from content production to internal tools and live experiences, without losing control of quality or data.AI-assisted content and creative productionChatbots and internal copilotsWorkflow automationAI integration into existing productsAI-powered event experiences
(07) Process
We start with the commercial problem, not the brief for a logo.
One decision the rest of the work is measured against.
Identity, interface and code assembled as one set of parts.
Files, source and CMS in your hands, documented.
Selected clients
(09) Start something