Amazon Pay at Global Fintech Fest
An experiential activation built for the Global Fintech Fest floor.
Client — Amazon Pay
View project →Creative & Technology Agency · India
Scroll — the pen draws
(02) The manifesto
One team. Strategy, design, engineering and growth sit together. Nothing is handed over a wall, so nothing arrives diluted.
One system. Every project ships as a system: tokens, components, documentation.
Yours on day one. Source, design files and the CMS behind them are handed over from the start.
The Grafx works across brand, design, product and code, and takes the same brand system from screens to physical spaces. Strategists, designers and developers work on the same project at the same time, so a brand idea and the platform that runs it are designed together, not stitched together afterwards.
Startups building their first brand and product, growing businesses that need a website and marketing that actually bring in enquiries, and established brands that need a partner for digital products, campaigns and live activations.
(03) About the studio
THE GRAFX is a creative and technology agency working across brand strategy, creative direction, design, UI/UX, web and software development, digital marketing and AI-driven solutions — plus event experiences, installations and activations.
About THE GRAFX →(04) Featured work
Copilots, automation and intelligent workflows with guardrails, evaluation and an audit trail.
(07) Process
We start with the commercial problem, not the brief for a logo.
One decision the rest of the work is measured against.
Identity, interface and code assembled as one set of parts.
Files, source and CMS in your hands, documented.
(09) Start something