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Work / Brand & packaging / 2021

Brahmashree Coffee

A Chikkamagaluru coffee works, rebranded from the logo to the shelf to the cinema screen.

Client
Brahmashree Coffee Works
Region
Koppa, Karnataka
Scope
Identity, packaging, film
Reach
Shelves and cinemas across Karnataka
Brahmashree Blend & Brew coffee pack, front and back, with roasted beans
Blend & Brew · front and back

01 The brief

A coffee people trusted, in packs that didn’t show it.

We rebuilt the brand end to end: a new mark, a pack range that works from pouch to jar, and a film for the big screen.

02 The mark

Roast maroon, label gold, one monogram.

Brahmashree Coffee logo: gold B monogram and wordmark in a gold ring on roast maroon
Roast maroon#520D22
Label gold#EACA91

03 Packaging

One system across every format.

Instant, Blend & Brew, Strong and filter decoction share one grid, one palette and one voice.

Brahmashree Instant Coffee label artwork, front
Brahmashree Instant Coffee label artwork, back with ingredients, nutrition and preparation steps
Label systemFront and back · Instant Coffee 100 g
Brahmashree Instant Coffee stand-up pouch in maroon and gold
InstantStand-up pouch
Brahmashree Blend & Brew coffee pack lying flat
Blend & BrewFlat-bottom bag
Brahmashree Coffee Strong pack on a styled set
StrongRetail pack

04 In the world

On shelves across Karnataka.

Two Brahmashree Instant Coffee jars photographed outdoors
Brahmashree liquid filter coffee decoction spout pouches in a chiller
Brahmashree Instant Coffee jars on a granite counter

05 On screen

A brand film, screened in cinemas.

Now showingBrand film · 0:19 cutCinemas across Karnataka

06 Delivered

From one mark to a whole shelf.

  1. 01

    Identity

    Monogram, wordmark, colour and type.

  2. 02

    Pack range

    Pouch, bag, jar and spout formats.

  3. 03

    Brand film

    Logo film for cinema screens.

  4. 04

    Rollout

    Distributed across Karnataka.

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