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Work / Marketing & print / Ongoing

Max Super Steel

Online and offline marketing for a TMT steel brand, from the dealer catalogue to the ad film.

Client
Max Super Steel
Product
550 HD TMT bars
Scope
Marketing, print, social, film
Engagement
Ongoing brand partner
Max Super Steel 550 HD TMT logo

01 The brief

Steel that has to look as strong as it is.

Buyers meet Max Super at the dealer counter, on site and on their phones. We look after every one of those places: catalogues, brochures and print, social campaigns and film, so the brand says the same thing everywhere.

02 Print

A catalogue built for the dealer counter.

Cover, company story, manufacturing process and full technical specifications, laid out so a contractor can find the grade and weight table in seconds.

Max Super Steel catalogue cover: Stronger steel, smarter build
CoverStronger steel, smarter build
Catalogue page: about us, mission, vision and manufacturing process
AboutStory and process
Catalogue page: chemical and mechanical specifications, bending guide and product range
SpecsGrades, weights, bending

03 Film

An AI ad film for the feed.

A family planning their dream home asks which TMT to trust. Thirty seconds later, the answer drives past on a Max Super truck. Made with AI, sized for phones.

Strong steel. Smarter build.

Scene from the ad film: a Max Super branded truck at a dealer yard Scene from the ad film: Max Super truck driving past the dealer

04 Delivered

One partner for every touchpoint.

  1. 01

    Catalogue

    Product range, specs and story.

  2. 02

    Print

    Brochures, flyers and dealer material.

  3. 03

    Social

    Campaigns and festival creatives.

  4. 04

    Film

    AI ad film for digital.

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