Skip to content

Work / Product shoot & film / Ongoing

Looxey

A product shoot and film that make an LED rope light look like what it is: light you can bend, cut and colour.

Client
Looxey
Product
LED Rope Light
Scope
Product shoot, film, motion titles
Engagement
Ongoing

01 The brief

Show the spec sheet without showing a spec sheet.

220V direct, 120 LEDs a metre, IP65 sealed, cuttable every metre, nine colours. A buyer scrolling past will not read that list, so we turned every line of it into a shot.

02 The shots

One feature, one frame.

Shot in the dark so the product is the only light in the room.

Looxey rope light running the length of a dark corridor
Built for spacesArchitectural lighting
Close-up of the Looxey strip with dense LEDs
120 LEDs/mZero dark spots
Looxey plug going straight into a 220V wall socket
220V directNo driver needed
Warm, neutral and cool white Looxey strips side by side
3 whites3000K · 4000K · 6500K
Looxey strips glowing in a tunnel of colours
9 coloursOne strip
Looxey title card
Brand titlesMotion graphics

03 Second film

Two products, two moods.

The rope light lives in the dark. The KitKat Pro Driver, the power supply behind it, gets a clean daylight film: label, ratings and the strip it powers, warm to cool.

04 Delivered

From the studio table to the feed.

  1. 01

    Product shoot

    Hero stills and detail shots.

  2. 02

    Product film

    The full feature story.

  3. 03

    Motion titles

    Specs that move with the light.

  4. 04

    Social cuts

    Short versions for Reels and ads.

Have a product that deserves better pictures?

Start a projectAll work →