Credentials first
MBBS with a gold medal, an MBA from ISB and clinical yoga therapy certification sit right under her name, before any claim is made.
Work / UI/UX & web development / 2026
Dr. Charu Arora
A website for an integrative medicine physician that explains a new clinical method without sounding like wellness marketing.
01 The brief
Make a new method feel credible in one scroll.
Bio-Integrative Health Systems asks patients to look past the prescription to what is driving their condition. The site had to carry serious clinical credentials, explain a three-step method in plain words, and lead both patients and clinicians to the right next step.
A method in three words
Uncover, Correct, Restore. One line each, so the whole approach is understood before anyone reads the detail.
Two doors
Separate paths for individuals and for clinicians and clinics, each ending in a clear booking or course.
02 The pages
Calm, clinical and easy to follow.
Sage and cream instead of hospital white, generous type, and every section ending in one action.
Hover a screen to scroll it
03 Delivered
From the first sitemap to a working site.
- 01
UX & content
Structure for two audiences.
- 02
UI design
A calm clinical visual system.
- 03
Development
Responsive build, handed over.
- 04
Conversion
Booking and course paths.