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Work / Events & AI activation / 2025

AXA × Cypher

An AI photo booth that cast visitors as the hero of their own movie poster, and turned every portrait into a lead for AXA.

Client
AXA Global Business Services
Event
Cypher 2025
Audience
10,000 attendees
Scope
Booth, kiosk UI, AI avatars, prints
A visitor at the AXA booth The same visitor as an AI-generated Victorian detective Walked inWalked out

Drag Before / after

One photo. A whole new character.

Visitors stepped up, smiled once, and a few seconds later met themselves as a detective, a spy or a superhero, printed on the spot.

01 The booth

A stand built around one screen.

We designed the booth in AXA’s blue and red with the photo kiosk as the centrepiece, so people saw the experience from the aisle and walked straight in.

3D render of the AXA booth with the AI photo kiosk at the front
Angled 3D render of the AXA booth
AXA Global Business Services standee: Unlock the Future

02 Six taps

From hello to a printed poster.

We designed every kiosk screen. The second one does the quiet work: a short sign-up that turns each visitor into a lead before the fun starts.

  1. Kiosk start screen: Turn imagination into your AI avatars
    01Start

    The poster pulls people in.

  2. Kiosk sign-up form for name, phone and email
    02Sign up

    Name, phone and email.

  3. Kiosk screen to choose a male or female template set
    03Choose

    Male or female template set.

  4. Kiosk camera screen to capture your face
    04Capture

    One photo, retake if needed.

  5. Kiosk screen with a grid of movie-style templates
    05Become

    Choose the character.

  6. Kiosk screen: ready to download, with QR and print options
    06Take it home

    Print it, or scan the QR.

03 On the floor

People left holding the brand.

Every avatar came out as an AXA-framed print, so the booth travelled the hall in visitors’ hands, and onward on their phones.

A visitor holding her printed AI avatar next to the kiosk
DetectivePrinted on the spot
Two visitors holding their printed AI avatars at the AXA booth
Spy & riderDownload by QR

04 The result

Engagement the client could measure.

10kAttendees at Cypher 2025, the room the booth played to.
1:1One sign-up for every avatar, each with a name, phone and email.
2×Ways to take it home: an instant print or a QR download.

AXA walked away with a booth people stopped for, a hall full of branded prints, and a list of real leads.

05 Delivered

Stand, software and the souvenir.

  1. 01

    Booth design

    3D stand, standee and branding.

  2. 02

    Kiosk UI

    Six screens from start to print.

  3. 03

    AI avatars

    Movie-poster characters from one photo.

  4. 04

    Data capture

    Leads collected at sign-up.

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