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Services

The Grafx is a creative and technology agency. We cover the whole line from brand idea to working product and live experience, with strategy, design, engineering and marketing in one team. Pick one service or bring us the whole problem.

Brand Strategy & Identity

Positioning, naming and identity systems that give every later decision something to be measured against. We start with the market and the audience, agree one clear position, then build the visual and verbal language that carries it.

  • Brand positioning and messaging
  • Naming and taglines
  • Logo and visual identity systems
  • Brand guidelines and asset libraries
  • Packaging and collateral design

UI/UX & Product Design

Interfaces designed around real user behaviour and tested with real people before production code exists. We map journeys, prototype the key flows and hand over a documented design system your developers can build from.

  • User research and journey mapping
  • Wireframes and interactive prototypes
  • App and dashboard interface design
  • Usability testing
  • Design systems and component libraries

Web & Software Development

Scalable websites, platforms and internal tools, shaped to the way your team actually works. We build fast, stable and maintainable, and hand over the source code, design files and CMS from day one.

  • Corporate and marketing websites
  • WordPress and headless CMS builds
  • E-commerce and payment integration
  • Web apps, portals and internal tools
  • Maintenance, hosting setup and support

Digital Marketing & SEO

Paid media and search measured on pipeline rather than impressions. We set up tracking first, then run campaigns and content that can be tied back to enquiries and sales.

  • Search engine optimisation (technical and on-page)
  • Google and Meta ads management
  • Social media strategy and content
  • Analytics and conversion tracking setup
  • Landing pages and campaign creative

AI Creative & Technology

Copilots, automation and intelligent workflows with guardrails, evaluation and an audit trail. We help teams use AI where it saves real time, from content production to internal tools, without losing control of quality or data.

  • AI-assisted content and creative production
  • Chatbots and internal copilots
  • Workflow automation
  • AI integration into existing products

Events & Brand Activations

On-ground experiences and activations carrying the same brand system as the digital work. From concept and design through to on-site execution, the brand shows up the same way on screens, stands and stages.

  • Exhibition stands and experience zones
  • Brand activations and launches
  • Installations and event branding
  • Interactive and digital experiences for events

See this in practice in our AXA × Cypher AI photo booth case study.

How we work

Every project follows the same six steps: Discover, Define, Design, Build, Launch and Grow. You get one team and one point of contact from the first call to the ongoing support.

Frequently asked questions

What services does The Grafx offer?

Six services under one roof: brand strategy and identity, UI/UX and product design, web and software development, digital marketing and SEO, AI creative and technology, and events and brand activations. You can hire us for one of them or bring us the whole problem.

Where is The Grafx based?

We are a creative and technology agency based in Bengaluru, India. Most design, web and marketing work is delivered online, so we can work with your team wherever it sits.

How much does a project cost?

Every project is quoted on its scope. After a short call to understand your goals, we send a written proposal with deliverables, timeline and cost, so you know the full price before anything starts.

How do payments work?

Work starts once the proposal is approved and a 50% advance is paid. The advance is non-refundable because it reserves our team and covers the discovery work. The balance is due as set out in the proposal. Details are in our Terms & Conditions and Cancellation & Refund Policy.

How long does a project take?

It depends on scope. A logo or a social campaign moves much faster than a full website or app. Your proposal includes a timeline agreed with you before we begin.

Can you design and build the same project?

Yes. Strategy, design, engineering and marketing sit in one team, so the brand, the website and the campaign are made by the same people and stay consistent.

How quickly will you reply to an enquiry?

We reply within two working days. Send your brief through the contact form or email info@thegrafx.com.