Case study — 01 of 09
Amazon Pay: Stands, Events & Brand Moments
Exhibition stands, an experience wall, event arches, photo frames, standees and lanyards that carry the Amazon Pay brand into every in-person moment.
The brief
Amazon Pay needed its brand to show up the same way everywhere its teams met people in person: at exhibitions, internal summits, employee events and community runs. Every touchpoint had to feel unmistakably Amazon Pay and give people a reason to stop, take a photo and talk about it.
What we made
- Exhibition stand designs: three stand concepts in 3D, from an open yellow-and-white stand with screens and a reception counter, to a glass-fronted “Trusted, Convenient, Rewarding” stand with a spin-the-wheel game, to a warm timber-framed lounge stand with an AI photo booth screen and bill-payment messaging.
- “Payments ka A to Z” experience wall: an installation explaining every Amazon Pay use case, from recharges and bill payments to UPI, flights, gift cards and loans, with a “UPI Innovations” screen zone.
- Run for a Cause: start and finish arch, stage backdrop and event branding for the #amazonGMV #changemakers run supporting education.
- Celebration photo frames: a LinkedIn-style frame for Amazon Pay India’s 10K-follower milestone, and an Instagram-style frame for the IES Pay Marketing Summit 2024 Gala Night.
- Campaign standee: a flight-booking promotion standee featuring the gift card offer and the Amazon Pay ICICI Bank credit card.
- Event lanyards: #PayAnyoneAnywhere lanyards in the Amazon Pay palette.
Delivered
Stand concepts and 3D visualisation, installation and wall graphics, event arches and backdrops, social-style photo frames, campaign standees and branded merchandise, produced in one consistent Amazon Pay system from design through to on-site setup.
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